On Track Marketing Consultants

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Maximizing Your Internet Exposure

Entrepreneurship Blogs - BlogCatalog Blog Directory

By Janet Bronte, On Track Marketing

So you have just put the finishing touches on your web site.

You've honed every aspect from usability to navigation. The content is strong and packed with keyword enriched phrasing. All tags have been optimized, the title is clear and images are compressed.

Visually, your web site is exciting and slick and it brands your company's image perfectly. It begs for action from the user and conversions are measurable.


Adopting a "wait and see" approach is sure to dissappoint. Search engines can be slow to index a site and building page rank takes time. Considering the competition on the Internet today, with millions of new sites being launched daily, you simply are not going to automatically place in the top of search engine results.


On Track Marketing uses a variety of methods to maximize your Internet Exposure while maintaining your marketing budget...

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Turning Your Web Site Into a Mark

By Janet Bronte, On Track Marketing

Chances are when you first developed your business web site you took your company brochure and transferred it up online. And that was great for initially getting you up on the Internet and being able to say, "Yeah, we have a web site, we are internet savvy and professional". But, if you haven't done anything past the point of just getting your brochure up online, you are missing out on the best marketing tool you may ever have.

When properly conceived and developed, your web site can serve as an online sales mechanism collecting data from your web visitors for subsequent campaigns that build stronger relationships with your prospects and customers. Just as a sales person keeps in touch with their prospects periodically by calling them, stopping in or sending them a newsletter, your web site can streamline that process, by generating automatic e-Mail's to your online database. 

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Two Clicks Is All You Get

By Janet Bronte, On Track Marketing

So you have a web site. Great! But how well is it working for you? Do you send your prospects to your site to demo your products or service? Can customers place their order online? Can new prospects find you on the Internet through the search engines? Can your sales staff access status reports and download company forms as needed? Or does your site simply facilitate e-mail correspondence and show that, yes, you are on the Internet and have a web presence?

Many companies consider their web site simply as an online brochure. And while the Internet can offer a low-cost method of distributing your information in some very sophisticated and creative manners using four-color photographs, graphics, flash, music and even animation, this doesn't begin to tap into what a well-designed web site can offer your company. A successful web site should streamline the sales process efficiently and effectively. It should also drive Internet traffic to your site.

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Be LEAN and MEAN: Advertising in Uncertain Times

By Janet Bronte, On Track Marketing

Unless you're an ostrich with your head in the sand, you don't need to be reminded that these are some pretty tough times. And when times are tough, our instincts tell us to stop spending, tighten the old belt buckle and adopt a wait-and-see approach. But, it is through this very approach, that we will undoubtedly begin to watch our sales drop, our in-store traffic die down and our anxieties rise.

Economic slow down shouldn't mean a slow down in marketing efforts. In fact, several studies show that advertising during a recession not only maintains your presence in the marketplace for customers who may need your products or services during this period, but after the tough times subside, you're apt to gain more market share than the competitors that chose to be nonexistent, cutting their advertising all-together.

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