Without a doubt, the Internet provides the most measurable medium for your marketing strategies. Through Google analytics, you can obtain critical insight into your visitors' interactions with your website, measure campaign performance, evaluate the effectiveness of the site's navigation and content and more. On Track Marketing uses two major levels of insight in website analysis. Web Traffic Reporting tells the basic activity information, such as how many visitors, sessions and page views the site is receiving using a variety of sources like Alexa and Web Trends as well as Google Conversion Codes and Google Analytics.
Web Visitor Behavior Analysis delivers more insight into multiple dimensions of visitor activity and behavior, such as conversion success by marketing campaign, so you can see where your quality visitors are coming from and measure the usability of your site.