With a strong entrepreneurial spirit herself, Janet specializes in start-up and jump-start strategies for both new and existing businesses, focusing on image development and co-promotional marketing with other businesses to reduce marketing expenditure, increase credibility through association, gain press and exposure while building sales.
Janet's forte lies in her creativity and innovation, developing effective promotional solutions. Her systematic and integrated approach to marketing strategies has helped to jump-start many businesses that needed change in tough times.
As Promotion Director of a major city newspaper in New York for Gannett Newspapers and USA Today, Janet developed company-wide marketing strategies to increase circulation focusing on incentive programs for the independent delivery contractors, including the coordination of a company discount card, sales initiatives for a 48-person outgoing telemarketing department as well as initiatives to increase customer service and reduce subscription cancellations. Her responsibilities also included corporate branding through the development of integrated advertising campaigns in radio, television and print, and direct mail.
She has consulted for several independent publications to develop circulation and restructure advertising schedules and commissioned sales to increase contracted advertising revenue, along with co-promotional events designed to increase readership. Her efforts increased advertising sales for one city alternative newspaper 50% in one year's time, attracting national accounts as well as long-term, local contracts using co-op advertising dollars.
Janet has specialized in computerized Point-of-Sale solutions to gather and measure marketing data, including merchant services and gift / loyalty card programs. She helped design a customized POS system for a Tennis Club in upstate New York to develop an overall database marketing program to retain members and increase their activity level in programs.
Over recent years, Janet has effectively utilized Internet Marketing to develop dynamic web sites that are quickly indexed by major Search Engines and rank rapidly for relevant keyword searches. Using the theory that "Content is KING" as a foundation, she consults her clients in developing unique and relevant content that not only helps them in the Search Engines, but portrays their company as the experts in their industry, thereby gaining consumer confidence. Her solutions use a tried and true platform that allows for daily client content management, complemented by advanced functionality.
Janet has a B.S. in Education with a focus on graphic arts and communication from the State University College in New Paltz, New York.