Web Design, Internet Marketing Consultants

The overall organization of your website: how page titles, head tags, meta data and descriptions are coded can significantly impact how well your website will rank organically in keyword searches on the Search Engine Results Page, (SERP). Let our Internet Marketing Experts evaluate your current website optimization techniques and suggest SEO and internet marketing strategies that may be more effective in relation to your competition.

Website content is critical to both search engines and web visitors. Search robots rely on web content, (text not graphics), to index a site. Editors rate content based on unique, relevant content. You need compelling marketing copy that skillfully integrates keywords and phrases while at the same time makes the visitor want to get more information. It is important to have the online content reviewed by an Internet expert. 

Social Networking is fast becoming a very effective method of increasing your Internet visibility. Popular sites like Google Business Pages, Linked-in, FaceBook, Instagram and more can significantly increase your web traffic while providing a strong authoritative link back to your site. Industry specific networks provide further opportunities to meet others that may be able to assist your growth or refer you to a business in their network.

Online press releases and articles relevant to your industry not only add dynamic informative content to your web site, but also provide fodder for eZines and online PR sources. Having a link in the article back to your site or specific topic on your site can help build a strong linking structure for your web site and increase your Internet visibility. Need help writing your Press Release?

Build your "Digital Footprint" through regular blogging, video blogging Facebook, Twitter and Promotional Campaigns. Answering Frequently Asked Questions, commenting on new industry developments or events that may impact your customers are great subject starters. Not only do they demonstrate you are keeping up with new trends, but they can also portray you as an expert in your industry.  

Without a doubt, the Internet provides the most measurable medium for your marketing strategies. Through Google analytics, you can obtain critical insight into your visitors' interactions with your website, measure campaign performance, evaluate the effectiveness of the site's navigation and content and more. On Track Marketing uses two major levels of insight in website analysis.

Let's not forget the importance of traditional marketing. Advertising, PR and promotional campaigns need to be integrated with your internet marketing program and drive traffic to specific targeted landing pages to measure campaign effectiveness. Branding and your marketing message must be consistent throughout to reap maximum web site traffic and benefit.  Not sure where to start?