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Become a Member of the On Track Marketing web site and receive our expert SEO (Search Engine Optimization) and SEM (Search Engine Marketing) online and internet marketing strategies and tips.
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Integrated Online and Small Business Marketing Strategies

  • SEM Internet Marketing

    SEM Search Engine Marketing ExpertLet our Search Engine Marketing experts increase your Internet visibility. We can develop a strong linking structure through free business directory listings on Google, dMOZ, (Open Directory), or paid listings on white pages, yellow pages, Craigs List and others. Other Internet strategies include sponsored ad campaigns or pay per click (PPC) campaigns with Search Engines designed to drive traffic to specific landing pages.
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  • SEO Site Optimization

    SEO Search Engine Site Optimization ExpertThe overall organization of your website: how page titles, head tags, meta data and descriptions are coded can significantly impact how well your website will rank organically in keyword searches on the Search Engine Results Page, (SERP). Let our Internet Marketing Experts evaluate your current website optimization techniques and suggest SEO and internet marketing strategies that may be more effective in relation to your competition. Read More

  • Relevant Web Content

    Dynamic And Relevant Web ContentWebsite content is critical to search engines, directories and customers alike. Search robots rely on web content, (text not graphics), to index your site. Directory editors decide whether to list your site based on unique, relevant content. It is not easy to write compelling marketing copy that skillfully integrates keywords and phrases while persuading a visitor to act, so it is important to have the online content written by an SEO Internet marketing expert.  Read More

  • Social Networking Sites

    Increase your digital footprint through social networking sitesSocial Networking is fast becoming a very effective method of increasing your Internet visibility.  Popular sites like Linked-in and FaceBook when properly developed can significantly increase your web traffic while providing a strong link back to your site. Industry specific networks provide further opportunities to meet others that may be able to assist your growth or refer you to a business in their network. Read More

  • Online Press Releases

    On Line Press Releases and Relavant ArticlesOnline press releases and articles relevant to your industry not only add dynamic informative content to your web site, but also provide fodder for eZines and online PR sources. Having a link in the article back to your site or specific topic on your site can help build a strong linking structure for your web site and increase your Internet visibility. Need help writing your Press Release? Read More

  • Blogs, V Blogs, Twitter

    Blogging, Video Blogging and TwitterBuild your "Digital Footprint" through regular blogging, video blogging and Twitter.

    Commenting about new developments in your industry or events that may impact your customers are great subject starters.

    Not only do they demonstrate you are keeping up with new trends, but they can also portray you as an expert in your industry. Read More

  • Web Site Analytics

    Web Site and Google AnalyticsWithout a doubt, the Internet provides the most measurable medium for your marketing strategies. Through Google analytics, you can obtain critical insight into your visitors' interactions with your website, measure campaign performance, evaluate the effectiveness of the site's navigation and content and more. On Track Marketing uses two major levels of insight in website analysis. Read More

  • Traditional Marketing

    Tradtional Marketing CampaignsLet's not forget the importance of traditional marketing. Advertising, PR and promotional campaigns need to be integrated with your internet marketing program and drive traffic to specific targeted landing pages to measure campaign effectiveness. Branding and your marketing message must be consistent throughout to reap maximum web site traffic and benefit.  Not sure where to start? Read More
Sponsored search engine ads & PPC pay per click campaigns can get your website the traffic it needs.
You've optimized your website, yet your site still doesn't rank on SERP - Search Engine Result Pages ...

What can you do to get top search engine results?

Try this: Type in a keyword that someone might use to find your business and hit "GO!"

Where does your website fall in the search results? Is it even on the First Page? The Second Page? Do you really think anyone will continue to click to the Third, Fourth or Fifth Page of search results to find you?

You need to be the First, Second or Third listing on Page One to be found and if you are not than a sponsored search engine ad campaign, (also known as Pay Per Click or PPC campaigns) may be just what you need to increase web traffic and make your website the marketing tool it should be.

Basically, sponsored search engine ad campaigns work like this ...

You determine which key words you want your ad to show up on Search Engine Result Pages, (SERP). You then select the dollar amount you are willing to pay to have your ad show up, (Remember for the best results you'll want to be the First, Second or Third Listing.) Then you determine the daily budget you want to spend. (There are other factors, like determining what regions you'll want your ads to display and if you want them to display on relevent websites, and more.)

Then you create a compelling ad that will entice some one searching that keyword to click on your ad. If you have selected a number of key words than you will want your ad to be key word specific. Don't use the same ad for all keywords.  Special offers and discounts are very effective in these tough economic times.

You will also want to make sure to create seperate landing pages for specific ad campaigns. The biggest mistake businesses make is to dump the interested visitor on the home page of your website where they have to look for the information your ad described. Landing pages also provide a method to measure the effectiveness of your search campaign.

Contact the experts at On Track Marketing to find out more about how sponsored ads can help increase your web traffic and boost your business' bottom line.

Sign up on the On Track Marketing Solutions website and become a registered user to receive marketing tips like these on a monthly basis. And then log in to view the links to start your free ads.

Be assured, we will never share your information with anyone. We hate spam as much as you do. These tips will be sent to you on a monthly basis, not weekly or daily. And if at anytime you determine that these tips are no longer useful to you and your business, all you have to do is let us know via e-mail, phone, or letter.

Start generating leads and make money off your web site. Register with On Track Marketing today.

 
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