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Internet Marketing

Integrated Online and Small Business Marketing Strategies
  • SEM Internet Marketing

    SEM Search Engine Marketing ExpertLet our Search Engine Marketing experts increase your Internet visibility. We can develop a strong linking structure through free business directory listings on Google, dMOZ, (Open Directory), or paid listings on white pages, yellow pages, Craigs List and others. Other Internet strategies include sponsored ad campaigns or pay per click (PPC) campaigns with Search Engines designed to drive traffic to specific landing pages.
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  • SEO Site Optimization

    SEO Search Engine Site Optimization ExpertThe overall organization of your website: how page titles, head tags, meta data and descriptions are coded can significantly impact how well your website will rank organically in keyword searches on the Search Engine Results Page, (SERP). Let our Internet Marketing Experts evaluate your current website optimization techniques and suggest SEO and internet marketing strategies that may be more effective in relation to your competition. Read More
  • Relevant Web Content

    Dynamic And Relevant Web ContentWebsite content is critical to search engines, directories and customers alike. Search robots rely on web content, (text not graphics), to index your site. Directory editors decide whether to list your site based on unique, relevant content. It is not easy to write compelling marketing copy that skillfully integrates keywords and phrases while persuading a visitor to act, so it is important to have the online content written by an SEO Internet marketing expert.  Read More
  • Social Networking Sites

    Increase your digital footprint through social networking sitesSocial Networking is fast becoming a very effective method of increasing your Internet visibility.  Popular sites like Linked-in and FaceBook when properly developed can significantly increase your web traffic while providing a strong link back to your site. Industry specific networks provide further opportunities to meet others that may be able to assist your growth or refer you to a business in their network. Read More
  • Online Press Releases

    On Line Press Releases and Relavant ArticlesOnline press releases and articles relevant to your industry not only add dynamic informative content to your web site, but also provide fodder for eZines and online PR sources. Having a link in the article back to your site or specific topic on your site can help build a strong linking structure for your web site and increase your Internet visibility. Need help writing your Press Release? Read More
  • Blogs, V Blogs, Twitter

    Blogging, Video Blogging and TwitterBuild your "Digital Footprint" through regular blogging, video blogging and Twitter.

    Commenting about new developments in your industry or events that may impact your customers are great subject starters.

    Not only do they demonstrate you are keeping up with new trends, but they can also portray you as an expert in your industry. Read More
  • Web Site Analytics

    Web Site and Google AnalyticsWithout a doubt, the Internet provides the most measurable medium for your marketing strategies. Through Google analytics, you can obtain critical insight into your visitors' interactions with your website, measure campaign performance, evaluate the effectiveness of the site's navigation and content and more. On Track Marketing uses two major levels of insight in website analysis. Read More
  • Traditional Marketing

    Tradtional Marketing CampaignsLet's not forget the importance of traditional marketing. Advertising, PR and promotional campaigns need to be integrated with your internet marketing program and drive traffic to specific targeted landing pages to measure campaign effectiveness. Branding and your marketing message must be consistent throughout to reap maximum web site traffic and benefit.  Not sure where to start? Read More
Orlando Web Design and Internet Marketing Strategies
Internet Marketing, SEO - Search Engine Optimization, SEM - Search Engine Marketing Strategies

Where are YOU @t on the Internet?™

Current web statistics claim there are almost 2.5 billion Internet users worldwide and that over 300 million searches are performed daily in a pool of almost 644 million active web sites.* And these numbers continue to grow every day ... With statistics so staggering, how is your web site going to be found? 

On Track Marketing employs a combination of valuable, proven Search Engine Optimization and Online Marketing techniques that can significantly improve your web site's ranking and position of authority on the Internet and Search Engine Result Pages. 

Let us provide a quick SEO website evaluation to determine your Internet Visibility. Using our expert Search Engine Optimization strategies you'll know exactly "Where you are @t on the Internet!"

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Sponsored search engine ads & PPC pay per click campaigns can get your website the traffic it needs.
You've optimized your website, yet your site still doesn't rank on SERP - Search Engine Result Pages ...

What can you do to get top search engine results?

Try this: Type in a keyword that someone might use to find your business and hit "GO!"

Where does your website fall in the search results? Is it even on the First Page? The Second Page? Do you really think anyone will continue to click to the Third, Fourth or Fifth Page of search results to find you?

You need to be the First, Second or Third listing on Page One to be found and if you are not than a sponsored search engine ad campaign, (also known as Pay Per Click or PPC campaigns) may be just what you need to increase web traffic and make your website the marketing tool it should be.

Basically, sponsored search engine ad campaigns work like this ...

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